Raymond Loewy's portfolio includes many corporate logos. Raymond Loewy, (November 5, 1893 – July 14, 1986) was a Franco-American industrial designer who achieved fame for the magnitude of his design efforts, across a variety of industries, over a long career. Raymond Loewy 1940 - Lucky Strike 1957 - LU[1] 1965 - BP 1966 - Exxon 1968 - Spar 1970 - United States Postal Service 1971 - Shell 1073.2015. The best places to see Loewy on exhibit or learn about him are the Hagley Museum in Delaware and the train station in Roanoke mentioned above . Trump would really hate it. Loewy distinguished himself early with the design of a successful model aircraft, which won the Gordon Bennett Cup for model airplanes in 1908. See more ideas about Raymond loewy, Raymond, Raymond loewy design. Raymond Loewy was one individual in particular whose work shaped modern-day industrialised America. 12 Classic Raymond Loewy Designs. His business partners were A. Baker Barnhart, William Snaith, and John Breen. After the war he moved to New York, where he arrived in September 1919. Exxon is an Americanized version of Esso which was derived from a phonetic form of the initials for Standard Oil (SO = Esso). His father was an Austrian-French journalist. His writings include The Locomotive: Its Aesthetics (1937), the autobiography Never Leave Well Enough Alone (1951) and Industrial Design (1951). In 1980, Loewy retired at the age of 87 and returned to his native France. Raymond Loewy never thought of himself as strictly an automotive designer by any stretch. Raymond Loewy studying his design, United States, 1947. He was responsible for notable symbols including the Lucky Strike cigarette packet, the Coca-Cola bottle as well as creating logos for Shell and Exxon. Raymond Loewy, Father of Industrial Design, a CBS News Presentation, 1979. In October 2017, the documentary, Raymond Loewy: designer of American dreams, originally conceived by Laurence Loewy, premiered to Paris audiences. The press referred to Loewy as The Man Who Shaped America, The Father of Streamlining and The Father of Industrial Design.[7]. During his life, he received numerous honors and awards for his designs, including the gold medal in transportation for the design of the GG-1 locomotive during the 1937 international exposition in Paris. As the exclusive licensing agent for Raymond Loewy, CMG Worldwide is dedicated to maintaining and developing a positive brand image for our client. There's a great exhibit at the National Heritage Museum in Lexington; "Raymond Loewy; Designs for a Consumer Culture." …, Continue reading “Out of the blue: A look back at Air Force One’s classic design”. Raymond Loewy has long been regarded as the most famous American Industrial Designer. Sublime Studebakers: The Raymond Loewy Era showcases the legendary industrial designer’s tenure with the Studebaker Corporation.This exhibit runs through June 24, 2017. Presented February 2017 – June 2017. This page was last edited on 3 December 2020, at 00:50. Raymond!Loewy!!! The foundation was established to preserve the memory of Raymond Loewy and promote the discipline of industrial design. Of the several sketches that Loewy proposed, President Kennedy chose one with red and gold coloring–and asked that it be rendered in blue, his and First Lady Jackie Kennedy’s favorite color. The first new machine to reflect Loewy's design aesthetic, a crawler tractor known as the International TD-18,[21] was launched in 1938. Art Deco design in 1931 Raymond Loewy for RCA Westinghouse. [27], 1953 Studebaker Commander Starliner hardtop, A concept sketch of the 1963 Avanti by Loewy, A PCC (Presidents' Conference Committee} streetcar in Cleveland in 1950, Elna Lotus portable folding sewing machine, A Leisurama house in Montauk, New York; Leisurama houses could be purchased at Macy's department store, Union News coffee shop at the TWA Flight Center, Idlewild] Airport (JFK), The Exxon logo, designed in 1966, introduced in 1972, Loewy standing on one of his designs, the. Scope and Contents This collection consists of the Loewy's personal papers, business records, and materials generated and maintained by Loewy's New York Public Relations Department. The Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, the Greyhound logo are just some of his impressive designs which still exist today. From 1967 until 1973 NASA employed the services of Raymond Loewy, a legendary figure in the design world. CMG is a leader and pioneer in its field, with over 35 years of experience arranging licensing agreements for hundreds of personalities and brands in various industries, including sports, entertainment, music, and more. Sublime Studebakers: The Raymond Loewy Era showcases the legendary industrial designer’s tenure with the Studebaker Corporation.This exhibit runs through June 24, 2017. 1975 Smithsonian Institution opened The Designs of Raymond Loewy, a four-month exhibit dedicated to “the man who changed the face of industrial design.” 1972 Poll of stylists representing the Big Three automakers voted his 1953 Studebaker Starliner Coupé an “industry best.” “Designers give Air Force One a fresh, rainbow-hued look”, “Out of the blue: A look back at Air Force One’s classic design”, Designers give Air Force One a fresh, rainbow-hued look, Out of the blue: A look back at Air Force One’s classic design. Raymond Fernand Loewy -- designer of the Studebaker Avanti -- was born in Paris on November 5,1893, the youngest of three boys. Liquids were drunk from squeezable plastic containers. Loewy suggested a number of improvements to the layout, such as the implementation of a wardroom, where the crew could eat and work together, the wardroom window, the dining table and the color design, among others. Raymond Loewy (/ˈloʊi/ LOH-ee, French: [ʁɛmɔ̃ levi];[2] November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. He was recognized for this by Time magazine and featured on its cover on October 31, 1949. The exhibit features archival images as well as original Studebaker Design Department artwork and artifacts which tell the story of Raymond Loewy Associates design work for Studebaker. Union News restaurants, coffee shop, at the, Lucky Strike holiday carton, box art, Christmas 1967. Welcome, Mr. Loewy, to the Encyclopedia. From the prestigious design work he completed on President John F. Kennedy’s Air Force One to the design of the familiar Greyhound bus, Raymond Loewy’s efforts showed no limitations. Livery design for Air Force One. Edition DF 2000 Circa 1960. Raymond Loewy studying his design, United States, 1947. [6] The tractors were described as having stylish panelwork with curvaceous lines.[6]. Nov 3, 2016 - Explore M Leonenko's board "Raymond Loewy", followed by 205 people on Pinterest. Gouache, colored pencil, graphite on paper. Set aside the hundreds of thousands of Studebakers that famously bore Loewy's imprint. In 1998, Loewy's daughter, Laurence, established Loewy Design in Atlanta, Georgia, to manage her father's continued interests in the United States. [16]) Each team member had a role. With the notable exception of Apple, America has largely ceased to be a design culture, yet from Art Deco to Mid-Century modern, the US once ruled the world. Raymond Loewy working with his design, United States, 1947. Mar 15, 2019 - Explore Raymond Leung's board "RAYMOND LOEWY Design", followed by 110 people on Pinterest. However, it was beset by production problems.[15]. Elements of the crew quarters included sleep restraints, storage lockers, privacy partitions, lighting, a light baffle, privacy curtains, mirrors, towel holders and a communication box. In a 1958 collection of celebrity recipes, Raymond Loewy was described as “perhaps the world's most renowned designer… Mr. Loewy spends six months yearly in New York designing everything from airplanes to household appliances. Andrews and Kellogg handled sketching, Ebstein oversaw the project, and Loewy was the creative director and offered advice. https://www.pinterest.com/michaeldevore93/raymond-loewy-design Being a design student myself, I would walk around the studio and be fascinated by the myriad of objects and designs on people’s desks: buildings, shoes, chairs, cars, prints, clothing, lamps… It goes back to the idea that good design is good design regardless of the product. Raymond Loewy 1940 - Lucky Strike 1957 - LU[1] 1965 - BP 1966 - Exxon 1968 - Spar 1970 - United States Postal Service 1971 - Shell You are warmly familiar with the work. Chief among these are the logos for Exxon Mobil and Shell Oil. Pencil shavings are collected in the base, which is removable for cleaning. From shop Moderndesign20. 1962. Raymond Loewy At Motor Show On October 1St 1959. Although he went on to design the Studebaker Avanti, young Raymond Loewy started out designing a rubber-band-powered model airplane in school. In 1940, he designed a simplified version of the streamlined shroud for another four K4s. A key feature of Raymond Loewy's design for the sleep compartments was that the floor plan for each of the three was different to create a sense of individual identity for each compartment. He ushered in the modern look to aircraft, washing machines, mixers, and locomotives, among hundreds of others that established the unique sleekness that was the mark of American products. As It Prepares for Departure", "Union News restaurants, TWA, Idlewild. Despite the short 40-day schedule allowed to produce a finished design and scale model, Loewy agreed to take the job. Dorsett "Catalina", a popular early fiberglass pleasure boat. Their daughter, Laurence Loewy (1953-2008), is the CEO of Loewy Design, a firm that is reintroducing Raymond Loewy's designs to a new generation. Raymond Loewy was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. The MAYA Principle. His final commission of the 1950s for Studebaker was the transformation of the Starlight and Starliner coupes into the Hawk series for the 1956 model year. the Lucky Strike package, Coldspot refrigerators, the Studebaker Avanti and Champion, and the Air Force One livery. Raymond Loewy. He believed that, “The adult public’s taste is not necessarily ready to accept the logical solutions to their requirements if the solution implies too vast a departure from what they have been conditioned into accepting as the norm.”. French-born American industrial designer Raymond Loewy leaning, United States, 1950. In addition to locomotive design, Loewy's studios provided many designs for the Pennsylvania Railroad, including stations, passenger-car interiors, and advertising materials. [6] He undertook numerous railroad designs, including the Pennsylvania Railroad GG1, S-1, and T1 locomotives, the color scheme and Eagle motif for the first streamliners of the Missouri Pacific Railroad, and a number of lesser known color scheme and car interior designs for other railroads. He died in his Monte Carlo residence in 1986. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. Raymond Loewy At Motor Show On October 1St 1959. French-born American industrial designer Raymond Loewy leaning, United States, 1950. Vintage Design This Raymond LOEWY desk has a sliding drawer with its container. Loewy is known for his many contributions to the world of design, but Air Force One might be the design most easily recognized across the globe. 12 Classic Raymond Loewy Designs. In 2006, the Loewy Gallery,[24] opened in Roanoke, Virginia, through the supportive efforts of the O. Winston Link Museum, the local business community, art patrons, Laurence Loewy, David Hagerman, and Ross Stansfield. Exxon is an Americanized version of Esso which was derived from a phonetic form of the initials for Standard Oil (SO = Esso). To brand the new line, Loewy also contemporized Studebaker's logo again by applying the "Lazy S" element. Livery design for Air Force One. Known as the father of industrial design, Loewy arguably had more of a hand in shaping the aesthetics of 20th-century American culture than anyone else on the planet. Approx: 10 1/2 × 22" (26.7 × 55.9 cm). Raymond Loewy, designer of American Kitchens brand steel kitchen cabinets Raymond Loewy was one of the most important and prolific industrial designers of the 20th Century, so it’s no surprise that he became a contributor to the history of steel kitchen cabinets as early as 1948. He literally revolutionized the industry, working as a consultant for more than 200 companies and creating product designs for everything from cigarette packs and refrigerators, to cars and spacecrafts. We actively seek out commercial opportunities that are consistent with our brand positioning goals, and we are committed to pursuing strategies that meet the goals of our clients, as well as our licensing partners. Loewy lived by his own famous MAYA principle – Most Advanced Yet Acceptable. I! In the spring of 1961, Studebaker's new president, Sherwood Egbert, recalled Loewy to design the Avanti. American, born Paris, 1893–1986. There's a great exhibit at the National Heritage Museum in Lexington; "Raymond Loewy; Designs for a Consumer Culture." The team worked in a house leased for the purpose in Palm Springs, California. The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. Notable grantees include Karl Lagerfeld, Philippe Starck and Dieter Rams. Mr. Raymond Loewy raised industrial design standards and was a credit to his profession. The Loewy staff, headed by Exner, also created the Starlight body, which featured a rear-window system that wrapped 180° around the rear seat. [citation needed], In Loewy's early years in the United States, he lived in New York and found work as a window designer for department stores, including Macy's, Wanamaker's and Saks in addition to working as a fashion illustrator for Vogue and Harper's Bazaar. Loewy's firm produced over 3,000 designs for NASA during this time. Raymond Loewy, the most famous industrial designer in 20th century, combined streamlined design and European functional modern design and also built his unique design art. With the notable exception of Apple, America has largely ceased to be a design culture, yet from Art Deco to Mid-Century modern, the US once ruled the world. Raymond Loewy had that voice and vision. The design never went into production, and its functionality was never realized. [5], Raymond Loewy's designers influenced the design of Allis-Chalmers crawler tractors. He recruited a team consisting of experienced designers, including former Loewy employees John Ebstein; Bob Andrews; and Tom Kellogg, a young student from the Art Center College of Design in Pasadena. Rosewood, base in cast aluminum, sliding top with 2 false drawers at the bottom, white lacquered, with red lacquered wooden compartments. CS1 maint: multiple names: authors list (. He followed by styling the experimental S1 locomotive, as well as the T1 class. Gift of Jo Carole and Ronald S. Lauder. CMG Worldwide Welcomes You to the Official Website of Raymond Loewy, After a brief but promising career as a fashion illustrator, Raymond Loewy dedicated his talent to the field of industrial design. Loewy later had another encounter with the USPS in … See more ideas about raymond loewy, raymond loewy design, raymond. Raymond Loewy: Father of Industrial Design Movies Preview remove-circle Share or Embed This Item. Rosenthal Sunburst modern china set 1956. Born in Paris, and as a 15-year old boy, designed a rubber-band powered model airplane, the Ayrel, patented it, and formed a company to produce quantities in rented space. While he did not design the famous GG1 electric locomotive, he improved its appearance with welded rather than riveted construction, and he added a pinstripe paint scheme to highlight its smooth contours. He founded three design companies: Raymond Loewy and Associates, New York; Raymond Loewy International, London; and Compagnie de I’Esthetique Industrielle, Paris. Raymond Loewy worked for NASA from 1967 to 1973[17] as a Habitability Consultant for design of the Skylab space station, launched in 1973. 1962. Raymond Loewy, in full Raymond Fernand Loewy, (born November 5, 1893, Paris, France—died July 14, 1986, Monaco), French-born American industrial designer who, through his accomplishments in product design beginning in the 1930s, helped to … He was engaged by equipment manufacturer International Harvester[5] to overhaul its entire product line, and his team also assisted competitor Allis-Chalmers. He spent most of his professional career in the United States, becoming a naturalized citizen in 1938. Born in Paris, and as a 15-year old boy, designed a rubber-band powered model airplane, the Ayrel, patented it, and formed a company to produce quantities in rented space. He also designed the experimental steam turbine engine V1 "Triplex" for PRR which was never built. Raymond Loewy, FIDSA (1893-1986) Probably the most widely known US industrial designer. (Loewy also had a home in Palm Springs that he designed himself. Although he went on to design the Studebaker Avanti, young Raymond Loewy started out designing a rubber-band-powered model airplane in school. In March of 1962, President Kennedy's 707 flew into Palm Springs, where Raymond Loewy spotted it. In 1937, Loewy established a relationship with the Pennsylvania Railroad, and his most notable designs for the firm involved some of their passenger locomotives. News outlets just announced that the Trump administration is going to redesign Air Force One, the Boeing 747 with the iconic blue-on-blue-on-white paint job that has heralded the …, Written by: Jacopo Prisco, CNN The current look of Air Force One is a true design classic. Raymond Loewy An American Industrial Designer (1893 - 1986) To a degree unequaled by the names of any of the other founding fathers of industrial design, the name of Raymond Loewy radiate a charisma that has attracted public attention throughout the past half century. [19] The table was designed by Loewy in order to avoid creating hierarchical positions for crew members during long missions. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker.After opening a satellite office in … In 1951, industrial designer Raymond Loewy was so prolific, and so highly regarded by the captains of industry, that this humblebrag could go unchallenged: "The average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which R.L.A [Raymond Loewy Associates] was a party during the design … He designed a streamlined shroud for K4s Pacific #3768 to haul the newly redesigned 1938 Broadway Limited. You are warmly familiar with the work. That doesn't necessarily mean Loewy himself worked on Studebaker designs. In 1929, Loewy's career as an Industrial Designer was launched by Sigmund Gestetner who asked Loewy to modernize his duplicating machines. Though Loewy had not worked with Studebaker for half a decade, Egbert gave Loewy 40 days to whip up a finished design and scale model of a show-stopping Studebaker. Raymond Loewy, one of the 20th ... the streamlined pencil sharpener was one of Loewy's earlier designs. He was survived by his wife Viola, and their daughter Laurence. Oct 11, 2015 - Explore Trebleseven's board "Raymond Loewy", followed by 5734 people on Pinterest. Raymond Loewy was one of the practical artists of the 20th century, designing new and better devices, particularly to make them easier to use, and to look at. He began his career drawing for Harper’s Bazaar, Vanity Fair and Vogue before moving into industrial design towards the end of the 1920s. "Raymond Loewy, le designer du rêve américain". Academia.edu is a platform for academics to share research papers. And everything they produced for the space agency would fit perfectly in Stanley Kubrick's 2001: A Space Odyssey — like the Loewy space taxi pictured above. In three days 28-year-old Loewy designed the shell that was to encase Gestetner duplicators for the next 40 years. [17] Due to long duration confinement in limited interior space in micro-g with almost non-existing variability in environment, the comfort and well-being of the crew through the use of esthetics played high importance. Loewy’s secret was essential to design for the future – but delivering the future gradually. “It’s shape is aggressively female, a quality that in merchandise, as in life, sometime transcends functionalism,” Loewy said — click any image to enlarge. In this essay, I shall analyse Loewy’s work and explain how, despite his designs … Architecture and Design Loewy served in the French army during World War I (1914–1918), attaining the rank of captain. Approx: 10 1/2 × 22" (26.7 × 55.9 cm). In addition to the iconic bullet-nosed Studebakers of 1950 and 1951, the team created the 1953 Studebaker line, highlighted by the Starliner and Starlight coupes. Raymond Loewy, FIDSA (1893-1986) Probably the most widely known US industrial designer. Egbert hired him to help energize Studebaker's soon-to-be-released line of 1963 passenger cars to attract younger buyers. [26], On November 5, 2013, Loewy was honored with a Google Doodle depicting a streamlined locomotive bearing a resemblance to the K4s Pacific#3768 shroud design, using the wheels of the train to form the word Google. Raymond Loewy Design Bird Cage For Continental China, One Bowl, Two Small Plates, One Small Bowl Moderndesign20. Designs and drawings by Raymond Loewy who designed the Air Force One logo, the Coca-Cola bottle, the Shell Oil logo, the US Postal Service logo, and the Greyhound logo. A popular lecturer as well, Loewy spoke at institutions such as the Massachusetts Institute of Technology, Columbia University, and the University of Leningrad. Setright, L.J.K., "Loewy: When styling became industrial design", in Northey, Tom, ed. Please contact us today if you are interested in licensing opportunities with Raymond Loewy. In that sense, Raymond Loewy … [14]), The Starlight has consistently ranked as one of the best-designed cars of the 1950s in lists compiled since by Collectible Automobile, Car and Driver, and Motor Trend. He opened a London office in the mid-1930s that continues to operate.[10]. Lowey on of the most prominent Industrial designers of the 20th century. Raymond Fernand Loewy -- designer of the Studebaker Avanti -- was born in Paris on November 5,1893, the youngest of three boys. It will go on sale Aug. 15. https://www.designorate.com/raymond-loewy-the-father-of-industrial-design The film has aired on the French Arte channel. Studebaker first retained Loewy and Associates and Helen Dryden as design consultants in 1936[12]:[p.247] and in 1939 Loewy began work with the principal designer Virgil Exner. He studied engineering 1910-1914. Raymond Loewy (/ ˈloʊi / LOH-ee, French: [ʁɛmɔ̃ levi]; November 5, 1893 – July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. His career spanned seven decades. From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. In a 1958 collection of celebrity recipes, For a full list of CMG Clients, please visit our website here. Further commissions followed, including work for Westinghouse, the Hupp Motor Company (the Hupmobile styling), and styling the Coldspot refrigerator[9] for Sears-Roebuck. Raymond!Loewywas!aworld0renowned!designerand!innovator duringthe20th!century. And everything they produced for the space agency would fit perfectly in Stanley Kubrick's 2001: A Space Odyssey — like the Loewy space taxi pictured above. Mr. Raymond Loewy, Industrial Designer. Laurence died of natural causes October 15, 2008, and is survived by her husband David Hagerman. Among his designs were the Shell, Exxon, TWA and the former BP logos, the Greyhound Scenicruiser bus, Coca-Cola vending machines and bottle redesign,[4] He was recognized for this by Time magazine and featured on its cover on October 31, 1949.[3]. Raymond Loewy: Pioneer of American Industrial Design (1990), edited by Angela Schonberger, contains fascinating articles about Loewy by twenty-one different writers. Raymond Loewy (1893-1986) is often referred to as the father of Industrial Design and his track record is indeed impressive. It's full of visual interest (it'd be a poor excuse for a design exhibit if it were not) but it also does a superb job of explaining the role of industrial design … An annual award of €50,000 is granted to outstanding designers, in recognition of their lifetime achievements. Its use is intuitive: insert the pencil into the hole, turn the crank. Loewy studied engineering at the Université de Paris and École de Laneau, before emigrating to the United States of America in 1919. During World War II, American government restrictions on in-house design departments at Ford, General Motors, and Chrysler prevented official work on civilian automobiles. Loewy instead employed a stable of designers and, according to Peter Grist's Virgil Exner: Visioneer, Loewy raided GM's designer pool once he landed the Studebaker account, luring away Clare Hodgeman, Paul Zimmerman, and Exner, the latter assigned to oversee Studebaker. This permitted Studebaker to launch the first all-new postwar automobile in 1947, two years ahead of the "Big Three." Loewy's firm produced over 3,000 designs for NASA during this time. 1073.2015. (Publicly credited to Loewy, they were actually the work of Robert Bourke. That doesn't necessarily mean Loewy himself worked on Studebaker designs. Loewy also designed a new logo to replace the "turning wheel" that had been the Studebaker trademark since 1912.[12]. Lisbon Lounge", "Design drawing for Exxon logo by Raymond Loewy", "Celebrate America this July with Gary Kollberg's Exhibit at the Farmington Library", Raymond Loewy Collection of Photographs and Audiovisual Materials, https://en.wikipedia.org/w/index.php?title=Raymond_Loewy&oldid=992012355, American people of Austrian-Jewish descent, Wikipedia articles needing factual verification from March 2017, Articles using NRISref without a reference number, All Wikipedia articles written in American English, Articles with unsourced statements from March 2018, Wikipedia articles with BIBSYS identifiers, Wikipedia articles with CANTIC identifiers, Wikipedia articles with RKDartists identifiers, Wikipedia articles with SNAC-ID identifiers, Wikipedia articles with SUDOC identifiers, Wikipedia articles with TePapa identifiers, Wikipedia articles with Trove identifiers, Wikipedia articles with WORLDCATID identifiers, Creative Commons Attribution-ShareAlike License, NASA interiors for Skylab and Apollo programs, Streamlined locomotives for the Pennsylvania Railroad, Logos for Exxon, Shell, BP, International Harvester, TWA, Nabisco, Quaker, New Man, LU and the U.S. Loewy hired a team that included John Ebstein, Bob Andrews, and Tom Kellogg, and decamped to a rented house in Palm Springs, and got to work. Loewy was born in Paris in 1893, the son of Maximilian Loewy, a Jewish journalist from Austria, and a French mother, Marie Labalme. The iconic Raymond Loewy pencil sharpener is streamlined and futuristic. Postal Service, PRR V1/Triplex steam turbine locomotive (Never-Build), Lord & Taylor first branch, Manhasset, New York, 1946. In 1992, Viola and Laurence Loewy, with the support of British American Tobacco, established the Raymond Loewy Foundation in Hamburg, Germany. [19][20], The International Harvester company was a manufacturer of agricultural machinery and construction equipment. He designed logos for Shell, Exxon (formerly Esso), BP, and Quaker State, which dispensed gas to Studebakers and every other car out there. Raymond Loewy launched his career in industrial design in 1929 when Sigmund Gestetner, a British manufacturer of duplicating machines, commissioned him to improve the appearance of a mimeograph machine. Presented February 2017 – June 2017. Gift of Jo Carole and Ronald S. Lauder. In 1935 it engaged Loewy to overhaul the product line, from the company's logo to operator ergonomics. Today, as you hopped onto Google to find out what those pills you took were, you may have noticed the doodle was of a sepia-toned streamliner locomotive. Because Loewy's firm was independent of the fourth-largest automobile producer in America, no such restrictions applied. Loewy’s creative genius was innate, and his effect on the industry was immediate. Raymond Loewy: Pioneer of American Industrial Design (1990), edited by Angela Schonberger, contains fascinating articles about Loewy by twenty-one different writers. From the prestigious design work he completed on the John F. Kennedy's Air Force One to the design of the familiar Greyhound bus, Raymond Loewy's efforts showed no limitations. He was wounded in combat and received the Croix de guerre. President Kennedy’s …, Continue reading “Designers give Air Force One a fresh, rainbow-hued look”, by John Wall John Wall is the author of Streamliner, a biography of Raymond Loewy published by Johns Hopkins University Press. But after more than five decades and eleven administrations, the elegant livery is getting a makeover. He was raised a Roman Catholic and was buried in the cemetery of a Catholic church[22] in Rochefort-en-Yvelines,[23] a village located 40 km south-west of Paris, where he owned the castle de la Cense. Hagerman is the representative for the Estate of Raymond Loewy, which remains dedicated to reintroducing Loewy's design philosophy of MAYA, or "most advanced, yet acceptable",[25] to a new generation, through design exhibitions, publications, and documentaries. [11], Loewy had a long and fruitful relationship with American car maker Studebaker. 10. 111. Architecture and Design [12][13] Their designs first began appearing with the late-1930s Studebakers. It was this product that established his reputation as an industrial designer. EMBED. American Treasures of the Library of Congress, Raymond Loewy: designer of American dreams, Norfolk and Western Railway Company Historic District, "The History Behind the Coca-Cola Bottle", https://contractormag.co.nz/classic-machines/allis-chalmers-hd-14/, "Raymond Loewy's NASA Designs Are The Space Future That Never Was", "Why Skylab Was America's First And Best Home In Space", https://contractormag.co.nz/classic-machines/td-18/, "The Four-Letter Code to Selling Just About Anything", "Google Doodle celebrates the 'father of industrial design' Raymond Loewy", "Hallicrafters SX-42 shortwave radio made 1946–1947", "National Register of Historic Places Inventory/Nomination: Norfolk and Western Railway Company Historic District", "A Look Back at Robinson's as the Glamorous Beverly Hills Store is Demolished", "Designed to Travel; Curating Relics of T.W.A. Raymond Loewy standing on one of his designs, the Pennsylvania Railroad’s S1 steam locomotive (image source: Wikipedia). EMBED (for wordpress.com hosted blogs and archive.org item tags) Want more? The first time you drank a bottle of Coca-Cola his bottle shape became ingrained in your memory. By 1949, Loewy employed 143 designers, architects, and draftsmen. Gouache, colored pencil, graphite on paper. Raymond Loewy’s 1957 re-design of the iconic Coca-Cola bottle saw the removal of the embossing, replacing it with the white logo on both sides. 5 out of 5 stars (351) 351 … Raymond Loewy designs The highly creative and successful Raymond Loewy, named "the father of industrial design", had designed nearly everything from razors to railroad terminals. Raymond Loewy logo designs for Shell Oil, ... Raymond Loewy's portfolio includes many corporate logos. In 1942, he designed the streamlined shroud for the experimental duplex engine Q1 which was his last work of streamlining PRR's steam engine. In 1946, at the Pennsylvania Railroad's request, he restyled Baldwin's diesels with a distinctive "sharknose" reminiscent of the T1. By 1951, his industrial design firm was so prolific that he was able to claim, “the average person, leading a normal life, whether in the country, a village, a city, or a metropolis, is bound to be in daily contact with some of the things, services, or structures in which R.L.A [Raymond Loewy Associates] was a party during the design or planning stage.” Loewy was the creative director. The exhibit features archival images as well as original Studebaker Design Department artwork and artifacts which tell the story of Raymond Loewy Associates design work for Studebaker. He ushered in the modern look to aircraft, washing machines, mixers, and locomotives, among hundreds of others that established the unique sleekness that was the mark of American products. The '53 Starliner, recognized today as "one of the most beautiful cars ever made",[15][not specific enough to verify] was radical in appearance, as radical in its way as the 1934 Airflow. He was recognized for this by Time … American, born Paris, 1893–1986. Raymond Loewy. Raymond Loewy working with his design, United States, 1947. Raymond Loewy (/ˈloʊi/ LOH-ee, French:[ʁɛmɔ̃ levi];2 November 5, 1893– July 14, 1986) was a French-born American industrial designer who achieved fame for the magnitude of his design efforts across a variety of industries. Food was eaten using forks, knives and spoons, which were held in place on the table by magnets. Historians refer to Raymond Loewy as the designer of the modern world. See more ideas about raymond loewy, raymond, raymond loewy design. Raymond Loewy designs 0 The highly creative and successful Raymond Loewy, named "the father of industrial design", had designed nearly everything from razors to … ARTE. [18] One of NASA's goals in hiring him was to improve the psychology, safety, and comfort of manned spacecraft. Raymond Loewy Car Design. [8] By the following year, he had commercial sales of the plane, named the Ayrel. The photo to the right actually shows a Starliner hardtop, which does not have the "C" pillar. Raymond Loewy was one of the most important and prolific industrial designers of the 20th Century, so it’s no surprise that he became a contributor to the history of steel kitchen cabinets as early as 1948. Chief among these are the logos for Exxon Mobil and Shell Oil. His team developed an advanced design featuring flush-front fenders and clean rearward lines. Raymond Loewy, one of the 20th century's most prolific and influential designers has now achieved all three, thanks to today's Google celebration of his 120th birthday. In 1929 he received his first industrial-design commission to contemporize the appearance of a duplicating machine by Gestetner. From 1967 until 1973 NASA employed the services of Raymond Loewy, a legendary figure in the design world. It dates back to 1962, and is the result of collaboration between JFK and Raymond Loewy, one of the fathers of industrial design. It's full of visual interest (it'd be a poor excuse for a design exhibit if it were not) but it also does a superb job of explaining the role of industrial design … The best places to see Loewy on exhibit or learn about him are the Hagley Museum in Delaware and the train station in Roanoke mentioned above . Raymond Loewy: A Retrospective exhibit is on view in cooperation with Hagley Museum & Library located in Wilmington, Delaware and the Raymond Loewy Estate. 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